Eastspring
The best of both worlds
ABOUT
Eastspring investments is an asset management company that harnesses Asia’s potential while bringing a unique perspective of global markets to their clients. They have investment teams in 11 Asian markets and are ranked as the top 10 asset managers in a majority of markets where they operate.
ROLE
G.A.S was brought on board as a production house by Rumble, Singapore to create a film to introduce Eastspring Thailand. The film was played on key social platforms, was part of a digital campaign and was also seen on strategic outdoor LED billboards in Bangkok.
About the film
Eastspring is a global asset management company with majority markets in Asia. They are invested in understanding Asia’s potential while bringing a unique perspective of global markets to their clients.
The campaign line, “best of both worlds” summarises this thought.
The film, created for Thailand introduces a local Thai chess piece (makruk) to a global one and thereon begins a dance between the two leading to perfect results from local insights and global access.
The film was originally created in thai and released in Bangkok, Thailand across LED OOH and as part of a digital campaign.
Behind the Scenes
CREDITS
Agency : Rumble Singapore
Creative Direction : Devashish Guruji
Director : Devashish Guruji
Production : Mahesh Hiremath
DOP : Mahesh Hiremath
G.A.S. Team : Priyanka Chaurasia, Pratik doshi
SOLUTIONS
Film
Creative Direction
Production
PROJECT
Eastspring Investments
2022
Finance