De Beers Forevermark
Creative agency for
De Beers Forevermark, India
ABOUT
Forevermark is a diamond brand from De Beers Group. Every Forevermark inscribed diamond is natural, hand-selected and comes with a promise that it is beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds are worthy of becoming a Forevermark.
ROLE
As the creative agency for Forevermark India, we work on brand design requirements that span across the company’s everyday operations to creating key campaigns and experiences that communicate the brand’s product and promise to its consumers and stakeholders.
We create campaigns for the brand, both ATL and BTL
Our campaign for the Forevermark Tribute™ Collection.
Every piece, a symbol of one’s continued success. An ATL campaign we created for De Beers Forevermark, introduced a collection of stackable rings marketed to a younger, self purchasing audience. We wrote, produced, directed and rolled out the campaign across media for the Indian subcontinent.
Watch our TVC for the Forevermark Tribute Collection below.
Director : Devashish Guruji
DOP : Anuj Samtani
Photographer : Kevin Nunes
Production : GAS
Executive Producer : Natasha Baig
Art : Vinod Guruji
Stylist : Sallony
HMU : Loveleen
Music : Rahul Pais
We adapt global campaigns for local markets. This is the Forevermark Avanti Collection.
1 global campaign.
5 languages.
30+ channels.
The Forevermark Avaanti collection is a global campaign to launch the brand’s first collection after its rebrand from Forevermark to De Beers Forevermark. We adapted the campaign across 5 languages for TV across the country, OOH for brand and partners, print ads and also retail experiences.
Listen to our radio ads for De Beers Forevermark here.
Design for digital
communication.
Adapting the brand
for Tata Cliq Luxury.
< We worked on the brand’s content, revised
and reworked it to suit Tata Cliq Luxury’s UI.
We work closely with the brand to ensure its accurate representation on third party platforms.
Brand activations and presence on partner jeweller pages.
We build brand pages and microsites for Forevermark on their partner websites.
The example here is for Kirtilals.
Experience Advertising
We work with De Beers’ marketing team to create unique advertising experiences across digital touchpoints. On the right are two examples of innovations created for Inshorts.
InShorts Innovation : The user must tap on the image to explore the collection and know more.
Inshorts Innovation : The user must move their device to explore the image. Tap on any piece of jewellery to know more.
As the creative agency for De Beers Forevermark, one of the things we do are the creatives for festive periods. As a global jewellery brand in one of the world’s largest jewellery and luxury markets, its important for the brand to connect across their partner networks and customer bases across regions in the Indian subcontinent during festive seasons through the year.
Occasions &
greetings
Packaging for
e-commerce.
We designed the e-commerce packaging as a one-size-fits-all conatainer. The box needed to hold rings, bracelets, necklaces and more.
The box also contains your diamond’s certificate and unique identification card.
Creating an experience that is personal and luxurious was important to the brand. We had to create a system where the team was able to include messages sent for recipients within the box.
Brand activations and booths for retail spaces
Unbox the light
A festive installation designed and executed for the brand, installed in Delhi and Mumbai in premier mall foyers.
Installation
A photo booth designed and executed for one of the premier malls in Mumbai as part of retail activations.
SOLUTIONS
Campaign Development
Creative Writing
Creative Direction
Production for Film, Stills & Radio
Campaign Asset Adaptations
Packaging Design
Publication Design
Social Media
Digital innovations
Exhibition Kiosks
PROJECT
De Beers Forevermark
Luxury, Jewellery