Branding, Art Direction, Web Design, Publicity Design
CinePlay is a production company and online portal started by Subodh Maskara & Nandita Das which aims to make theatre content more accessible to people over the world. G.A.S. was involved with creating a visual language & system for the brand through its online, video and print content.
Art Direction, Set Design, Fabrication
G.A.S collaborates with GQ India & CondeNast as Art Director & Set Decorator across various issues. The projects vary from still shoots for cover images & celebrity profiles to product shoots for various sections of the magazine.
Identity Design, Packaging Basics
Posh Curry is a catering service and a delivery application. The chef's create fresh menu's based on a calendar keeping the food ready for order and delivery. G.A.S. created the identity and a basic stationery for this startup.
Shakuntala Kulkarni is an installation artist. Her subjects are often a collective of different media coming together to create one narrative. The website required pages with layouts that would represent multimedia exhibitions digitally. Individual pages needed to showcase painting, video, photo essays coming together to give the viewer a sense of the exhibit, essentially representing physical experiences online.
G.A.S worked with uber as an external affiliate to create marketing collateral across and print and digital platforms. The brand has a fixed set of guidelines and we worked within the system with various collaterals across cities in India. Now, however, Uber has undergone a complete overhaul in terms of identity and brand language. These are samples of work done in the previous visual language used by them. We continue to work with them.
Film & Production, Publicity Design, Illustration
G.A.S. worked with Going To School (GTS) to create communication material for its partnership with Deutsch Bank to aid selected entrepreneurs starting local businesses. GTS' brief followed its existing communication material; to create "filmic / magical / vibrant" posters to represent each individual and their startup. G.A.S worked on nearly 25 stories and filmed 4 individual journeys.
The Intrepid Entrepreneur is a coffee table book created for private circulation commissioned by a Hong Kong based business family. The book is created by Dhun Cordo and the cover illustration by G.A.S' in-house illustrator, Devashish Guruji.
The cover image is a classical illustration of watchmaker, Shyam Sunder Jhunjnuwala, young and old, one of the first businessmen of Hong Kong in his time.
Napeansea, a U.K based boutique which showcases a modern lifestyle collection inspired by Bombay. The brand is a fresh and elegant interpretation of India’s rich craftwork combining traditional techniques. The logo unit holds a filigree stamp of cotton buds along with a minimal typeface bringing together the traditional and modern smart look of the brand.
G.A.S worked with Sonali Shankardass to create a full range of children's products centred around the theme of travel.
The studio developed scripts and narratives along with activities to realise the books. The products work as various series such as the "Roadtrips" / "Mealtimes" / "Animal Safari" / "Maps".
Publicity Design, Print
The Craft of Art Festival is organised by Birwa Qureshi and tabla player Fazal Qureshi. It takes place in Ahmedabad during the World Heritage Week. Birwa, a dancer and a student of architecture has been hosting the festival of 5 years. The concert is a celebration of the heritage structures that it is organised in the midst of. The 5th year celebrations were held against the Sarkhej Roza, the Adalaj ni Vav and the Bhadra Fort.