St Botanica

Rebranding
a doctor-led
derma product
into a retail-
ready brand.

ABOUT

Owned by celebrity dermatologist, Dr. Abhishek Pilani, Peach and Musk was a rebranding exercise to take an in-house product by the same name, to market.
We worked with the brand to define the market positioning, design the rebrand and set brand guides as a starter kit for the team to further develop their products.

ROLE

The products act as a barrier repair system empowering your hair and skin to perform their best - to empower you.
The word mark offers a subtle nod to further this message, also through brand communication in the future.
Empower your skin & hair & you.

The word mark is inspired by the formulations. Barrier building actives that empower your skin
& hair & you - making you unstoppable.

We developed a bold, system
first, easy to use guideline for a new startup to build their products with.

Developed and led by a ‘house of dermats’ for an empowered you, the visual language is active and illustrates the product benefits -
Protect, glow, hydrate and repair.

Ranges were colour coded for distinction - the brand launched its first products under the ‘glow’ range.

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