St. Botanica
Making diamonds ready for doorstep deliveries.
ABOUT
De Beers Forevermark, a global diamond brand was looking to create its e-commerce packaging for home delivery of their diamonds and diamond jewellery.
ROLE
GAS worked closely with De Beers India to create
a packaging system that was easy for them to implement and tell their story through.
Watch the unboxing experience of the
e-commerce packaging above.
One box fits all.
GAS and De Beers Forevermark worked together to make the brand’s jewellery ready for ecommerce.
GAS was tasked with creating a one sized box for all jewellery types and create the SOP for deliveries.
While the box itself allowed limited innovation, we worked the brand guides and story into the unboxing.
One could include personalised cards and notes from loved ones as well as know about responsible sourcing of natural diamonds through AR.
Personalised cards
GAS and De Beers Forevermark worked together to make the brand’s jewellery ready for ecommerce. GAS was tasked with creating a one sized box for all jewellery types and create the SOP for deliveries.
The Forevermark Story
GAS and De Beers Forevermark worked together to make the brand’s jewellery ready for ecommerce. GAS was tasked with creating a one sized box for all jewellery types and create the SOP for deliveries.
Discovering beauty, rarity and responsibility.
We were looking for an opportunity for the customer to know more about what makes a Forevermark diamond special. Using augmented reality we were able to create an interface through an application that allowed people to explore what it takes for a Forevermark diamond to shine the way it does, to discover the value of how rare it is and also to know more about the importance of responsible sourcing. Through the app, customer has access to videos, information that educated them about their diamond.
