Speaking Minds
Making the brand speak
its mind

SM logo.png

To create a brand system that “speaks” actively for itself at a collective level and for each speaker it represents.

 

The Project

To create an identity and a website for Speaking Minds, a talent management agency that provides a library of speakers to corporates for training and event purposes.

The Design Challenge

Giving the brand a voice. Each speaker represents a subject / category from “Motivation” to “Politics”, “Sports” to “Education”but most importantly they represent a stand they have taken, to speak for something. 

The System

The Act of Speaking is used actively in the brand system, to communicate at a collective level and represent each person individually. It allows to brand and integrate content.

 
 

Early Concepts



Client Insight
“We work with corporates but aren’t corporates”

Raga D’Silva, CEO, Speaking Minds


SPEAKING FOR-01.jpg
SM_Posters-05.png
Text Wall-01.jpg
SM_Posters-01.jpg
SM_Posters-02.jpg
 
Screen Shot 2019-03-12 at 12.05.45 PM.png
SM stationery.jpg
 
ID.jpg
The team brought clear communication and an efficient branding system to a company speaking for and representing multiple people, myself included.
— Milind Soman, Founder & Speaker, Speaking Minds
Speaking Minds Digital 1.jpg

www.speakingminds.com

 

Home

This section on the homepage would briefly introduce the categories on a 9x9 scrollable grid. Upon selecting a category, the user would be taken to the page housing all the speakers speaking under that category.

Screens SM-03.jpg

Speaker’s Bureau

This section on the homepage would briefly introduce the categories on a 9x9 scrollable grid. Upon selecting a category, the user would be taken to the page housing all the speakers speaking under that category.

Speaker's-bureau-01.gif


Trending

This section curates stories and articles related to the speakers and their various endeavours and also content that aligns with the brands communication.

Screens SM-01.jpg


The Emailer

Speaking minds required an emailer template to allow them to regularly communicate with their subscribers and potential clients. The emailer’s primary requirement was to showcase and represent a new speaker added to the bureau or generate interest in an existing speaker’s activities.

Emailer mockup.jpg