Speaking Minds
Giving a voice to an identity

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ABOUT
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ROLE
BRAND STRATEGY, BRANDING & IDENTITY DESIGN
CREATIVE DIRECTION, WEBSITE DESIGN


 

Branding Objective

To create a brand system that “speaks” actively for itself at a collective level and for each speaker it represents.

The Project

To create an identity and a website for Speaking Minds, a talent management agency that provides a library of speakers to corporates for training and event purposes.

The Design Challenge

Giving the brand a voice. Each speaker represents a subject / category from “Motivation” to “Politics”, “Sports” to “Education”but most importantly they represent a stand they have taken, to speak for something. 

The System

The Act of Speaking is used actively in the brand system, to communicate at a collective level and represent each person individually. It allows to brand and integrate content.

 

Logo

The Logotype and shard are never placed together however must always exist in the same space.
The logotype is more prevalent when compared to the shard. The shard is a signature and can be used as a precursor to the main logotype.

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Early Concepts

The Logotype and shard are never placed together however must always exist in the same space.
The logotype is more prevalent when compared to the shard. The shard is a signature and can be used as a precursor to the main logotype.

Client Insight
“We work with corporates but aren’t corporates”

Raga D’Silva, CEO, Speaking Minds


Selected Route

The Logotype and shard are never placed together however must always exist in the same space.
The logotype is more prevalent when compared to the shard. The shard is a signature and can be used as a precursor to the main logotype.

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The team brought clear communication and an efficient branding system to a company speaking for and representing multiple people, myself included.
— Milind Soman, Founder & Speaker, Speaking Minds
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www.speakingminds.com

 

Home

This section on the homepage would briefly introduce the categories on a 9x9 scrollable grid. Upon selecting a category, the user would be taken to the page housing all the speakers speaking under that category.

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Speaker’s Bureau

This section on the homepage would briefly introduce the categories on a 9x9 scrollable grid. Upon selecting a category, the user would be taken to the page housing all the speakers speaking under that category.

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Trending

This section curates stories and articles related to the speakers and their various endeavours and also content that aligns with the brands communication.

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The Emailer

Speaking minds required an emailer template to allow them to regularly communicate with their subscribers and potential clients. The emailer’s primary requirement was to showcase and represent a new speaker added to the bureau or generate interest in an existing speaker’s activities.

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