Defining a new genre of entertainment.
BRAND STRATEGY, BRANDING & IDENTITY DESIGN
CREATIVE DIRECTION, WEBSITE DESIGN
To define CinePlay through brand communication and design as a first mover in producing and digitally distributing Indian theatre content, globally.
The challenge was to bring clarity to the brand communication, making it more inclusive between theatre purists and avid cinema-goers, both of whom were left confused with CinePlay’s intent.
The focus was shifted from the format of the content and directed to CinePlay’s principle mission; To create global access to rich theatre content from the country while archiving it for posterity.