Identity Design +
Product + Packaging
BrownBox Toys makes a range of books, toys and activity kits that take children on exciting armchair adventures to different parts of the world. Their products are colourful, interactive and light-hearted, with a focus on culture, customs, wildlife and other cool information. Kids get to learn something new, marvel at important and unusual goings-on in other countries, and compare their lives to those of children in far away places.
G.A.S has worked with the brand since its conception, creating the identity as well as all of the products. The work included conceptualising activities and content for the books as well as illustration and execution. The packaging is created using a sleeve to add a colourful element to the brown boxes giving a feel of the contents of the box. The challenge was to create different series of products for different age groups keeping the content educative and fun at the same time.